What is digital marketing?
Digital marketing is the process of marketing products or services using digital channels to reach and engage customers. Digital channels include websites, social media, email, and text messaging. Digital marketing is a broad term that refers to all marketing efforts that use digital channels. Digital marketing became popular in the 1990s with the advent of the internet. It is a form of marketing focusing on digital channels to reach consumers.
Digital marketing has become important to many companies’ overall marketing strategies. By combining digital and traditional marketing methods, businesses can create a more cohesive strategy for reaching customers.
Industry-specific digital advertising is on the rise.
Industries that have traditionally been advertising strongholds, such as automotive (digital marketing for car dealerships) and finance, are now turning to digital marketing to reach consumers in new and innovative ways. The automotive industry is using digital marketing to target millennials, who are increasingly choosing not to purchase cars. And the finance industry is using social media platforms like Instagram and Snapchat to promote products and services.
Digital Marketing is more cost-effective than traditional methods. It allows businesses to target specific demographics with precision and accuracy. Digital marketing is far more engaging than traditional advertising techniques. Consumers are more likely to interact with digital advertisements than traditional ads. As a result, businesses can achieve better results with digital marketing strategies than with older methods.
Digital marketing is creating, managing, and executing a digital marketing plan.
Digital marketing plans should be tailored to meet the unique needs of your business. Some common types of digital marketing include search engine optimization (SEO), paid search advertising (PPC), social media marketing, email marketing, and content marketing.
If you’re unsure where to start, contact us today for a free consultation!
Why is digital marketing important?
Digital marketing is important because it allows businesses to target a specific audience. This is done by collecting data about customers and their behavior so that the most relevant content and ads can be delivered to them. Additionally, digital marketing makes it easy to measure results on a daily basis and make changes as needed. It’s also easy to adapt and change digital marketing strategies, making it a very versatile form of marketing. And finally, digital marketing helps improve the quality of leads generated from your website. By measuring data such as how long someone spends on your website or what pages they visit, you can get a better understanding of what interests potential customers and adjust your strategy accordingly.
1. You can focus your efforts on only the prospects most likely to purchase your product or service.
You can use data to target these prospects more effectively, increasing the chances that they’ll respond to your marketing messages. By narrowing your focus, you can spend more time and money reaching those prospects who are most likely to become customers. You can target these people based on their location, interests, age, gender, or other factors. And with the right tools and strategies, you can reach them on the devices and platforms they use most often.
By using digital channels to reach more prospects and convert them into customers, you can grow your business faster and more efficiently than ever before.
2. It’s more cost-effective than outbound marketing methods.
Why? Consumers have learned to tune them out. According to a recent study by the Nielsen Company, people exposed to traditional ads “automatically process” them 22% of the time. That means 78% of the time, they’re completely ignored.
With digital marketing, you can target your audience based on their interests, demographics, and even their online behavior. And because everything is measurable, you can track how well your campaigns are performing and make adjustments as needed.
3. Digital marketing evens the playing field within your industry and allows you to compete with bigger brands.
No longer do you need a big budget or extensive resources to compete with larger brands. Through digital marketing channels like SEO, PPC, and social media marketing, you can reach your target audience and convert leads into customers at a fraction of the cost. This data-driven approach allows you to make changes and optimizations as needed so that you’re always getting the most out of your marketing dollars.
4. Digital marketing is measurable.
You can track how many people clicked on your ad, how many people visited your website after seeing your ad, and even how many people made a purchase as a result of seeing your ad. This information allows you to gauge the effectiveness of your digital marketing campaigns and make adjustments as needed.
5. Digital marketing can improve your conversion rate and the quality of your leads and it is easier to adapt and change a digital marketing strategy.
It uses a variety of channels to build relationships with customers, including email, social media, websites, and text messaging.
You can also track how effective your digital campaigns are in terms of generating leads and converting them into sales. This information can help you refine your campaigns and make them more effective.
Types of Digital Marketing
1. Search Engine Optimization (SEO)
The higher the ranking on a search engine results page (SERP), the more likely users are to visit the site.
SEO efforts involve improving click-through rates (CTRs) and organic search results, which are unpaid search results that are algorithmically generated based on a set of criteria, including keyword relevance and site quality.
Google’s algorithms consider a variety of factors when determining how to rank pages in its SERPs, including:
- -The relevance of keywords to the user’s query
- -The freshness and accuracy of the content on a website
- -How often sites are updated with new content
- -The number and quality of links from other websites to a given page
- -Site design, structure, and usability
2. Content Marketing
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. The goal is to create content that’s interesting enough to attract attention and shareable enough to spread like wildfire.
3. Social Media Marketing
Social Media Marketing is one of the most popular ways to market a business. It is important that businesses use social media channels in order to reach their desired audience. Some social media sites include Facebook, Twitter, LinkedIn, Instagram, and Google My Business. It is important to be aware of the demographics that are on each platform in order to tailor your marketing campaign.
4. Pay Per Click (PPC)
Paid search or Pay-Per-Click, Also known as Google AdWords, is essential for generating immediate traffic from your most important keywords, and when done right it allows you to control the message from the search query, on the results page. Xheight Studios will help find your specific customer segments using keyword research and google analytics, examine the market, and help users become brand-aware, and drive them to purchase. Our campaigns are further customized based upon location, device, and search path to deliver targeted ads within those search criteria.
5. Affiliate Marketing
Affiliate marketing is often touted as a “win-win” situation for both the affiliate and the merchant since the affiliate only pays out when they generate sales, and the merchant only pays out when they acquire new customers. You can simply promote someone else’s product or service and earn a commission for every sale you make. However, there are some things to keep in mind if you’re thinking about starting an affiliate marketing program:
If people aren’t interested in what you’re selling, they won’t buy it – no matter how good your affiliate program is. Second, ensure that you have adequate resources available to support your affiliate program. This includes things like good tracking and reporting tools, as well as customer service and support that can help resolve any issues that arise with sales made through your program. Finally, be sure to set clear expectations with your affiliates regarding commissions, leads
6. Email Marketing
It usually uses email lists to send messages to a group of people who have agreed to receive them. Email marketing can be done as a standalone activity or as part of a larger digital marketing campaign.
However, it’s important to keep in mind that spammy or poorly executed campaigns can quickly turn people off and damage your brand’s reputation. For this reason, it’s essential to invest time and effort into crafting thoughtful, well-targeted emails that will resonate with your audience.
7. Online PR
It’s a way to build authority and trust with potential and current customers by getting your company in front of the right people, in the right places, at the right time.
Instead of paying for ad space or sending out press releases and hoping someone will cover them, you’re positioning your company as a valuable resource that journalists and bloggers would be interested in writing about.
Done well, online PR can help you reach more people with your message and establish yourself as an expert in your field.
8. Inbound Marketing
Content can be in the form of blog posts, videos, infographics, e-books, or social media updates. Inbound marketing focuses on creating quality content that provides value to your target audience instead of bombarding them with sales pitches.
When done correctly, inbound marketing can help you build trust and credibility with your audience, which can eventually lead to more leads and sales.
9. Search Engine Marketing (SEM)
SEM strategies include optimizing website content, building links to the site, and purchasing paid advertising. Advertisers bid on keywords relevant to their business and pay for each time their ad is clicked. The higher the advertiser’s bid, the higher their ad will appear in SERPs. Retargeting is a form of online advertising that targets users who have previously visited the advertiser’s website. Advertisers display ads to these users based on the pages they visited on the site. Retargeting can be effective because it reminds users of the product or service they were interested in before.
Xheight Studios understands that each business is unique and there is no one-size-fits-all Digital Marketing package. Give us a call to discuss your options. The consultation is free and we’ll be happy to review your situation and put together a plan to help improve your online visibility.