Paid Search & PPC Management (SEM)

Digital Advertising is the cornerstone of any serious digital marketing plan and continues to drive ROI with your Online Advertising.

One of the best ways to start building an audience for your business is by using PPC (pay per click) ads. Pay Per Click advertising has become one of the most effective tools available today that guarantees great exposure for any business and helps them compete with bigger companies.

Targeting your advertising with Google Ads directly to consumers that are searching for what your business provides, enables your company to find new customers and re-engage with existing ones. With managed PPC Google ads, you can reach potential customers just as they are ready to make a purchase and enhance your brand against would-be competitors looking to capture the same customers trying to navigate to your site.

Why Partner with Xheight Studios PPC Management Services?

If not executed the right way, your PPC advertising campaigns can absorb a lot of your valuable money every month with few sales to show for it. This is peculiarly true in areas where competition for local online space is incredibly fierce. The best way to handle your Google Ads, Bing Ads, Facebook (Meta) Ads,  is to turn to Xheight Studios to manage your Search Engine Optimization and PPC Campaigns.

Targeted Messaging to Drive Real Results

Paid search or Pay-Per-Click, Also known as Google AdWords, is essential for generating immediate traffic from your most important keywords, and when done right it allows you to control the message from the search query, on the results page. Xheight Studios will help find your specific customer segments using keyword research and google analytics, examine the market, and help users become brand-aware, and drive them to purchase. Our campaigns are further customized based upon location, device, and search path to deliver targeted ads within those search criteria.

Content Focused PPC Management

If you want to be successful with Xheight Studios managing your Search Engine Marketing, then you must link your PPC campaigns to your content marketing efforts. Pay-per-click advertising lets you advertise specific products or services for sale through paid links placed on websites across the internet. By doing so, you can provide compelling ads for potential customers while simultaneously increasing your chances of collecting their contact details, allowing you to market to them further, and increasing your conversion rates measured in ROI.

Remarketing and Retargeting

Remarketing and retargeting campaigns provide your business with a unique opportunity to create targeted ads that are displayed only to users who have been to your home page or specific pages on your site. A content marketing strategy like this one helps keep your brand in front of potential clients even when they haven’t visited your site yet.

If you’re looking for an agency that specializes in retargeting, check out Xheights Studios! They’ll be able to help you develop a retargeting strategy that will rekindle the interest of your past clients and get them moving through the sales cycle again. We help advertisers create campaigns that convert at their highest rates by optimizing them across multiple channels.

A/B Testing

We regularly A/B test your Display Ad retargeting to drive constant campaign improvement and create several versions of ads to test and compare audience engagement. Then, we boost the better-performing ads and replace the others with alternate versions to ensure that your campaign is achieving maximum results.

Tracking and Reporting

It’s important for you to know which ads and ad channels are providing the most conversions for your business. We incorporate URL tracking into each of your remarketing ads using Google Tag Manager. We also track the progress into your marketing automation and CRM systems for full lead capture. We’ll keep you in the loop the entire way through our extensive reports, which provide you with details about your campaign analytics along with our expert insights.

Confident Decisions

Search Campaigns require experienced PPC management expertise and is critical in today’s ultra-competitive landscape. The Xheight Studios team will go well beyond the click to drive your ROI to the next level.