Facebook offers a truly massive reach as it is used by well over a billion people each month.
The great strength of social media is that customers opt-in to the interface, and they use that platform to define and express themselves, announcing their likes and gathering into groups around shared interests and hobbies. More than any other social media platform available, Facebook encourages its users to think of themselves as part of a diversity of groups and to interact with other users as well as with organizations and businesses.
Facebook users voluntarily share all manner of demographic and personal information. What’s more, Facebook routinely tracks its users’ online behaviors, thereby capturing, analyzing and synthesizing a veritable torrent of user data. Due to Facebook’s unprecedentedly granular and comprehensive user informatics, the ability to sharply segment and aggressively target discrete sub-groups is virtually unlimited.
Xheight Studios uses Facebook to help our clients connect with its customers in places where they choose to spend their time. Advertising on Facebook, your business can reach out to its target audiences when they are most receptive to your message. Facebook advertising drives customers to engage with your own Facebook presence, whose organic posts and related activities the harmonize with your paid efforts.
Facebook allows Xheight Studios to A-B test and evaluate our ads to improve messaging before we roll it out across other platforms. After trying out new ideas on Facebook, and learning exactly who is paying attention, we can make smarter, more valuable decisions about which messages will engage with our clients’ most coveted audience segments in paid search and offline media.