Search Engine Optimization — SEO
Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via “natural” or “organic” search results. Organic SEO is also enhanced with Pay-Per-Click advertising. We can help slim down bulky code and improve speed to make your site more search engine friendly. Xheight Studios develops all its web sites with SEO in mind. Search Engine Optimization will help your site get to the top of the search engines.
Organic SEO is largely a blanket term to describe the unpaid, algorithm-driven results of search engines. This is the process of creating content, keywords, and descriptions to organically grow the position of your website in the search engines. However, Organic SEO is not just limited to what shows up in the “natural” search engine results; it is also a complex process using algorithms and search methodologies to achieve such rankings.
With increasing advertising costs and the current economic state, Organic SEO should be your first step to successfully listing your business. Organic Search Engine Optimization will maintain your company’s position with rich, interesting content, and is not dependent on an advertising budget. Relying solely on Pay-Per-Click (PPC) advertising will surely see your advertising budget disappear quickly, revenue plunge along with ROI.
Pay-Per-Click — PPC
Pay-Per-Click (PPC) is an Internet advertising model used on search engines, advertising networks, and in content sites such as blogs, where advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.
We will work with you to determine the best online advertising goals for your business. Once goals are researched and determined, a Pay-Per-Click advertising campaign can be built around those initiatives. We will set up and administer the Pay-Per-Click campaign strategy.