How Google and Google Business will help Your SEO and Online Marketing

Google Business is a social media platform owned by Google. Some may be doubting the use of the platform because Google owns it and they don’t like google. They shouldn’t be. The Tools ofGoogle always help to achieve higher Google Search Rankings for your keywords. When posting articles online via your website or blog it’s a good idea to also post that article on your Google+ page with a link back to your website. Our testing of how quickly Google will index articles when posted on your Google+ page resulted in some incredible findings. In some cases, the article appears in less than 1 hour. Within  2 hours our the posts were listed in Google search results for multiple keywords on a single article.

What is SEO and how does it work?

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via “natural” or “organic” search results. Organic SEO can be enhanced with Pay-Per-Click advertising. Google has to prioritize websites and search results. Google’s algorithm and PageRank are used to determine the “authority” of pages that it crawls with it’s spiders and thereby, the rank of those pages in Google’s search results.SEO’s digital marketing discipline is aimed at ranking your website, or blog at the top of Google’s search results. Great search engine optimization has many benefits. The primary benefit is that the organic search traffic results in users clicking on your site in the results.

By publishing your articles with google+ directly using the Google+ platform you are kickstarting the spiders to read that article and rank it in the search results. Utilizing links back to your main site you are in essence promoting your site as well and adding to the “authority” of your rankings.

Some people will say that Google+ or Goole Business pages are dead as they do not get as may click as Facebook, Twitter or Instagram posts. There are many underlying connections and links to search results that make utilizing Google+ a must.