SEO is The Means to Get Relevant Traffic to Your Site
SEO in your website pages is not only to bring additional traffic. It is a way of increasing conversions. Doing SEO is no longer about gaming the search engine; it’s about centering your content on what your buyers want. So the only SEO that we do, comes from the same extensive research we conduct to plan your site.
We complement that with hours of cognitive research to select the best topics relevant to your buyers, then lay out a game plan to optimize your site pages, your blog, and your content.
How do we keep up with Google algorithm changes?
Here’s the website paradox: Google’s algorithm changes are so frequent and so close to the vest, that there is no way for us to even guess when they’ll happen. As such, we track and monitor each change as it happens, and implement a plan to account for the changes. This means that we’re constantly working with our clients to update their sites to stay on top of the ever-changing algorithms.
If you try to game Search Engine Algorithms to show up first, you may be in for a rough ride.
The best formula for SEO is to focus on your buyers: talk like them, use clear language, give them a great experience in your site, make sure your site loads fast, is mobile-friendly, and give them thoroughly, valuable information.
Do all the things that, if you were a buyer, you would like to experience.
There are a few steps that we follow to make sure that we have a complete analysis of your Search Engine Optimization opportunities:
First, we’ll need a Braindump of all Relevant Traffic Terms
A Braindump of all relevant terms by your team and your salespeople is essential.
We need to know how they refer to your product, industry, or service? What are the exact words they use? What kind of terminology do they type into a search box?
Then, we use keyword suggest tools to validate those Relevant Traffic Terms
We validate that list and complete it using keyword suggestion tools so that we make sure that we have a list of what people are actually looking for in search engines.
Next to the tough part – Cognitive Research
Meaning, using our heads (not a tool) to pick out the best keywords and make sure only the relevant ones make it to your site.
For example, if you sell “Paper Towels”
ranking for “Paper” and “Towels” wouldn’t be any good even if you were top-ranked for those terms… it would be useless.
Now, we cross-reference with analytics for Relevant Traffic Terms
Turns out that Google doesn’t give us any numbers anymore thanks to the wonderful transparency of NSA… so we have to use other proxies for numeric validation.
This helps us identify true golden nuggets; topics (not keywords, but rather groups or families of keywords) that: are searching for, that have demand, are used by your buyers, have low competition, are descriptive of your product or service.
We’ll then map the best possible term to each area of your site
That is picking from the golden nuggets, or at least from the best keywords for each page on your website.
Lastly, we’ll optimize the entire sitemap for those Relevant Traffic Terms:
Here we come up with the SEO parameters for each one of your pages: URL, Title, H1, alt text, keyword density. Some argue that density is no longer relevant, but we just make sure that if you are talking about “Accounting Software,” it is clear that you are talking about “accounting software” on that page.
Optional Add-On: Forensic SEO Analysis:
For larger sites with higher traffic (above ~250 pages and more than ~25k monthly visits), we recommend doing an in-depth analysis of all factors internal and external that are affecting the SEO of your site. The areas evaluated include topical focus, internal and external linking, site speed and crawl efficiency, content depth.
This will tell you EXACTLY what needs to be done and what’s the impact. Xheight Studios employs the best of the best.